Privacy Policy

Magnified Technologies Pte Ltd ("Magnified", "we", "us", or "our") is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore, as amended in 2021.

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit our website at www.magnified.com.sg (the "Website") or engage with our services. We are a digital marketing agency providing services including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), website design, e-commerce solutions, AI automation, and Generative Engine Optimisation (GEO).

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

We have appointed a Data Protection Officer (DPO) to oversee our compliance with the PDPA. If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact our DPO:

We collect personal data in the following ways when you interact with our Website. Our Website does not require account registration.

In accordance with the PDPA's Purpose Limitation Obligation, we collect and use your personal data only for the following purposes:

• Responding to enquiries — to reply to your messages submitted through our contact form or other communication channels.
• Providing requested services — to deliver the digital marketing services you have engaged us to perform.
• Website analytics and improvement — to analyse website usage patterns and improve our Website's content, functionality, and user experience.
• Marketing communications — to send you marketing materials about our services, only where you have provided your explicit consent. You may withdraw this consent at any time.

In accordance with the PDPA's Consent Obligation, we obtain your consent before collecting, using, or disclosing your personal data:

• Contact form — our contact form includes a consent checkbox that you must check before submitting your enquiry, confirming your agreement to our collection and use of your personal data as described in this Privacy Policy.
• Cookies — by continuing to use our Website, you consent to the use of cookies as described in our Cookies Policy section. You may disable cookies through your browser settings at any time.
• Withdrawal of consent — you have the right to withdraw your consent at any time by contacting our Data Protection Officer at dpo@magnified.com.sg. Please note that withdrawal of consent may affect our ability to provide certain services or respond to your enquiries.

In accordance with the PDPA's Use Limitation Obligation, your personal data is used only for the purposes stated in this Privacy Policy. We do not sell, rent, or trade your personal data to third parties.

We may share your personal data with the following third-party service providers who assist us in operating our Website and delivering our services:

• Google Analytics — for website analytics and traffic analysis. Google may process data on servers outside Singapore. See Google's Privacy Policy.
• Cloudflare — for website security, bot protection (Turnstile), and content delivery. See Cloudflare's Privacy Policy.
• Email service provider — for processing and delivering email communications related to your enquiries.

These third-party providers are bound by their own privacy policies and data protection obligations. We take reasonable steps to ensure they provide a comparable level of protection to your personal data.

We may also disclose your personal data if required to do so by law, regulation, or legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

In accordance with the PDPA's Retention Limitation Obligation, we retain your personal data only for as long as it is necessary to fulfil the purposes for which it was collected:

• Contact form data — retained for the duration of the business relationship plus one (1) year thereafter, unless a longer retention period is required by law.
• Analytics data — retained according to Google Analytics data retention settings, which we have configured in line with our data minimisation practices.

When personal data is no longer needed, we will securely dispose of or anonymise it in accordance with our data disposal procedures.

In accordance with the PDPA's Protection Obligation, we implement appropriate technical and organisational measures to protect your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks. These measures include:

• SSL/TLS encryption — all data transmitted between your browser and our Website is encrypted using industry-standard SSL/TLS protocols.
• Secure hosting — our Website is hosted on Vercel, a platform with enterprise-grade security, including DDoS protection and edge network security.
• Access controls — access to personal data is restricted to authorised personnel who require it for legitimate business purposes.
• Bot protection — we use Cloudflare Turnstile to prevent automated abuse of our contact form.

While we take all reasonable precautions, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your personal data.

Under the PDPA's Access and Correction Obligations, you have the right to:

• Request access — ask us for information about the personal data we hold about you and how it has been used or disclosed within the past year.
• Request correction — ask us to correct any personal data that is inaccurate, incomplete, or outdated.

To exercise these rights, please contact our Data Protection Officer at dpo@magnified.com.sg. We will respond to your request within thirty (30) business days. We may charge a reasonable fee for processing access requests, as permitted under the PDPA. If we are unable to comply with your request, we will inform you of the reasons.

We comply with the Do Not Call (DNC) provisions under the PDPA. We will not send marketing messages to Singapore telephone numbers registered on the DNC Registry unless we have obtained your clear and unambiguous consent to do so.

If you have previously consented to receiving marketing communications from us and wish to withdraw that consent, you may do so by contacting us at dpo@magnified.com.sg or by following the unsubscribe instructions in our marketing communications.

In accordance with the mandatory data breach notification requirements introduced under the 2021 amendments to the PDPA, we will:

• Notify the Personal Data Protection Commission (PDPC) of any notifiable data breach as soon as practicable, and no later than three (3) calendar days after assessing that the breach is notifiable.
• Notify affected individuals if the breach is likely to result in significant harm, as soon as practicable.
• Take reasonable and expedient measures to assess and contain the breach, and to mitigate any potential harm.

A data breach is notifiable if it results in, or is likely to result in, significant harm to affected individuals, or is of a significant scale (affecting 500 or more individuals).

Cookies are small text files stored on your device when you visit a website. We use the following cookies on our Website:

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data. Your continued use of the Website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us: