Insights

A little perspective.

What’s changing in search, AI and software, and what it means for a Singapore SME. Written by the people who do the work.

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Google Search Console dashboard showing organic traffic performance and search queries

SEO & GEOJan 13, 2026

How Do You Know If Your SEO Is Actually Working? The Metrics That Matter

Most SMEs track rankings and raw traffic: the wrong metrics for evaluating SEO. Here are the three numbers that actually tell you whether SEO is working.

A graph showing website traffic recovering after a Google algorithm update

SEO & GEOJan 12, 2026

What Real Websites Did to Recover From Google's Core Update (And What It Actually Takes)

Marie Haynes analyzed 4 sites that recovered from Google's December 2025 core update. The biggest lesson: recovery is not about SEO tactics.