Specialized Social Media Marketing Services
Social Media Marketing for F&B in Singapore
Turn scrollers into diners with social media strategies designed for Singapore's food-obsessed market. From drool-worthy Instagram content to viral TikTok food reviews, we help restaurants, cafes, and F&B brands build engaged followings that translate into full tables and repeat customers.
- Managed social media for Singapore F&B brands
- Specialists in Instagram, TikTok & Facebook for food businesses
- Content strategies tailored to Singapore's food culture
- Measurable increase in reservations and walk-ins from social
The Challenge
Why Restaurants & F&B in Singapore Need Social Media Marketing
Singapore is a city that eats. With over 13,000 F&B establishments and a population that spends an average of SGD 1,200 per month on dining out, social media has become the primary discovery channel for new restaurants. Yet most F&B businesses in Singapore struggle to turn social media presence into actual revenue.
Posting Consistently Without a Strategy
Many Singapore restaurants post sporadically on Instagram and Facebook without a coherent content strategy. A random mix of food photos, menu updates, and promotional posts fails to build an engaged following or drive consistent foot traffic. Without a content calendar, hashtag strategy, and clear brand voice, your social media presence becomes background noise in a feed filled with professional food content from competitors and food bloggers.
High Costs of Influencer Marketing with Unclear ROI
Singapore's food influencer scene is saturated, with thousands of accounts ranging from nano-influencers to established names like LadyIronChef and SethLui. Many restaurants spend SGD 500-5,000 per influencer collaboration without clear attribution to actual diner visits. Without proper tracking, you cannot tell whether that sponsored post drove real reservations or just empty engagement from food photography enthusiasts who will never visit.
Struggling to Keep Up with Platform Changes
Social media platforms constantly evolve. Instagram's shift toward Reels, TikTok's explosive growth in Singapore, and Facebook's declining organic reach for business pages demand continuous adaptation. Most F&B business owners lack the time and expertise to stay current with algorithm changes, new features, and emerging content formats while also running a restaurant with razor-thin margins and demanding operational requirements.
Beautiful Food Photos That Do Not Convert to Customers
Having an aesthetically pleasing Instagram grid is not enough. Many Singapore F&B businesses invest in professional food photography but fail to convert visual appeal into foot traffic. Without strategic captions, clear calls to action, location tags, targeted hashtags, and integration with reservation systems, even the most stunning food photography becomes a vanity exercise rather than a customer acquisition tool.
Our Approach
How Our Social Media Marketing Helps Restaurants & F&B Succeed
Magnified Technologies delivers social media marketing strategies built specifically for Singapore's F&B industry. We understand the local food culture, dining habits, and platform dynamics that drive Singaporeans to try new restaurants, and we turn that understanding into measurable business results for your establishment.
Platform-Specific Content Strategy
We develop tailored content strategies for each platform your F&B business needs. Instagram gets polished food photography, carousel menus, and behind-the-scenes Stories. TikTok receives short-form video content showcasing chef techniques, food preparation, and trending audio formats. Facebook focuses on event promotion, community engagement, and targeted advertising to reach specific demographics in your area. Each platform serves a distinct purpose in your customer acquisition funnel.
- Platform-specific content calendars with 12-20 posts per month
- TikTok Reels and Instagram Reels producing consistent engagement
- Coordinated cross-platform strategy maximising reach across audiences
Food Content That Drives Action
Our content team specialises in creating food content that goes beyond beautiful images. Every post is engineered to drive a specific action, whether that is a reservation, a delivery order, or a visit during off-peak hours. We use proven frameworks including limited-time offers, chef storytelling, behind-the-scenes kitchen content, and user-generated content campaigns that turn your loyal customers into brand ambassadors within Singapore's passionate food community.
- Measurable increase in reservation and delivery enquiries from social posts
- User-generated content campaigns that amplify reach organically
- Strategic promotion of high-margin menu items and off-peak dining
Strategic Influencer and KOL Partnerships
We manage influencer partnerships with clear ROI tracking. Rather than scatter-gun approaches, we identify micro and mid-tier food influencers whose audiences match your target demographics and dining price point. We negotiate deliverables, manage content approval, and track attribution through unique booking codes, UTM links, and before-and-after foot traffic analysis to ensure every influencer dollar drives measurable results.
- Curated influencer shortlists matched to your restaurant's positioning
- Clear ROI tracking for every influencer collaboration
- Negotiated rates and managed content approval process
Paid Social Advertising for F&B
We run targeted social media ad campaigns that put your restaurant in front of the right diners at the right time. Geo-targeted ads reach people within 3-5 km of your location, while interest-based targeting reaches food enthusiasts in specific demographic segments. We promote high-impact moments like new menu launches, festive set menus, and weekend brunch offerings with ad creative optimised for clicks and conversions, not just impressions.
- Geo-targeted campaigns reaching diners near your restaurant
- Average 3-5x return on ad spend for well-targeted F&B campaigns
- A/B tested ad creative optimised for reservations and orders
Expected Results
Average 2.5x increase in social media-driven reservations
40% growth in Instagram and TikTok followers within 3 months
65% of influencer collaborations show measurable foot traffic impact
3-5x average return on paid social advertising spend
Free Consultation
Get a Free Social Media Marketing Audit for Your restaurants and F&B businesses
Discover how our social media marketing strategies can help your restaurants and f&b businesses business grow in Singapore. No obligation — just actionable insights.
- No obligation consultation
- Custom strategy for your business
- Response within 24 hours
Singapore Market
Understanding Restaurants & F&B in Singapore
Singapore's F&B industry is valued at approximately SGD 14 billion, with over 13,000 establishments ranging from hawker stalls to fine dining restaurants. The market is characterised by fierce competition, high rental costs, and thin margins averaging 5-10%. Social media has become the primary discovery channel for new restaurants, with platforms like Instagram and TikTok driving foot traffic more effectively than traditional advertising. The rise of food delivery via GrabFood and Foodpanda has further intensified the need for strong digital presence to capture both dine-in and delivery customers.
Over 13,000 F&B establishments in Singapore
Singaporeans spend an average of SGD 1,200 per month on dining out
67% of Singaporeans discover new restaurants through social media
TikTok food content in Singapore grew over 150% in the past two years
Regulatory Landscape
F&B social media marketing in Singapore must comply with the Advertising Standards Authority of Singapore (ASAS) Code, which requires that all advertising claims are truthful and substantiated. Influencer partnerships must comply with the IMDA Code of Practice for Online Curated Content, including clear disclosure of sponsored content. Food safety claims must align with Singapore Food Agency (SFA) guidelines. Alcohol-related promotions are subject to the Liquor Control Act. Magnified ensures all social media content and influencer partnerships comply with these regulations.
Consumer Behavior
Singaporeans are among the most food-obsessed populations globally, with dining out being a core social activity. Instagram remains the top platform for restaurant discovery among 25-44 year olds, while TikTok has rapidly become the primary channel for younger diners aged 18-30. Food content performs exceptionally well in Singapore's social media landscape, with food-related hashtags like #sgfood and #singaporefood generating billions of views. Diners frequently check a restaurant's Instagram before visiting, treating it as a visual menu and vibe check. User reviews on Google, Burpple, and social media heavily influence dining decisions.
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What's Included
Our Social Media Marketing Services for Restaurants & F&B
Content Creation and Photography
Our content team produces scroll-stopping food content tailored to each platform. This includes styled food photography, short-form video content for TikTok and Reels, behind-the-scenes kitchen stories, and graphic design for promotions and menu highlights. We schedule regular content shoots at your restaurant to keep your feed fresh and aligned with seasonal menus and promotions.
- Monthly content shoots producing 30+ pieces of original content
- Short-form video production for TikTok and Instagram Reels
- Graphic design for promotions, menu launches, and event announcements
Community Management and Engagement
We manage your social media communities daily, responding to comments, DMs, and mentions within hours. We proactively engage with food bloggers, local community accounts, and user-generated content that features your restaurant. Active community management builds loyalty, encourages repeat visits, and turns satisfied diners into vocal advocates for your brand across Singapore's active food community.
- Daily community management across all active platforms
- Response to comments and DMs within agreed SLA timeframes
- Proactive engagement with food community accounts and UGC
Influencer Campaign Management
We plan and execute influencer campaigns from strategy through to ROI measurement. We identify the right food influencers for your brand and budget, negotiate terms, manage content briefs and approval, coordinate visits, and track results through unique tracking codes and attribution models. Our database of Singapore food influencers spans nano to macro tiers with verified engagement rates.
- Influencer strategy and shortlisting based on audience fit
- End-to-end campaign management from brief to performance report
- ROI tracking with unique codes and attribution analysis
Paid Social Advertising
We manage paid advertising campaigns across Instagram, Facebook, and TikTok to amplify your reach and drive targeted traffic. Campaigns are optimised for specific objectives including reservation bookings, delivery orders, event attendance, and new menu awareness. We handle ad creative, audience targeting, budget management, and performance reporting with a focus on return on ad spend.
- Monthly paid campaign management across selected platforms
- Ad creative production including video, carousel, and static formats
- Detailed monthly performance reports with ROAS analysis
Our Process
Phase 1: Audit and Strategy (Week 1-2)
We audit your current social media presence, analyse your competitors' strategies, and assess your restaurant's unique selling points and target audience. We develop a comprehensive social media strategy covering content pillars, platform priorities, posting cadence, influencer approach, and paid advertising plan. This strategy becomes your roadmap for consistent, results-driven social media marketing.
Phase 2: Content Production and Launch (Weeks 3-6)
Our team conducts initial content shoots at your restaurant, builds your content library, and begins executing the posting calendar across all platforms. We set up paid advertising campaigns, initiate influencer outreach, and establish community management workflows. Early wins from paid campaigns and influencer collaborations generate immediate visibility while organic content builds momentum.
Phase 3: Optimisation and Growth (Month 2 Onwards)
With baseline performance data established, we continuously optimise content types, posting times, ad targeting, and influencer selection based on what drives the most reservations and orders. Monthly reporting tracks follower growth, engagement rates, website clicks, reservation attributions, and return on ad spend. Strategy is refined monthly to capitalise on seasonal trends, new menu launches, and emerging platform features.
Case Study
How a Modern Japanese Restaurant in Tanjong Pagar Filled Weekday Dinner Service Through Social Media
The Challenge
A modern Japanese restaurant in Tanjong Pagar was experiencing strong weekend bookings but struggling with weekday dinner service, averaging only 35% occupancy Monday through Thursday. The restaurant had an Instagram account with 1,200 followers that posted inconsistently with no clear strategy. Previous attempts at influencer marketing had cost over SGD 8,000 with no measurable impact on reservations. The owner needed a sustainable social media strategy that could drive weekday traffic without relying solely on discounting.
Our Approach
- Developed a platform-specific content strategy with daily Instagram posts, three TikTok videos per week, and targeted Facebook ads for the Tanjong Pagar CBD lunch and dinner crowd
- Created a 'Weekday Omakase Series' content campaign showcasing exclusive chef's specials only available Monday to Thursday, generating FOMO and urgency through Stories and Reels
- Identified and partnered with 8 mid-tier Singapore food influencers with strong CBD-area followership, negotiating performance-based deals with trackable reservation codes
- Launched geo-targeted Instagram and Facebook ads reaching office workers within 2 km of Tanjong Pagar during afternoon hours with compelling weekday dinner creative
- Implemented a user-generated content strategy encouraging diners to share their experience with a branded hashtag, reposting the best content to build social proof
Results
From 35% to 78% average
Weekday Dinner Occupancy
From 1,200 to 8,700 in 5 months
Instagram Followers
45+ per month
Social Media-Attributed Reservations
4.2x based on tracked reservation codes
Return on Influencer Spend
“Our weekday dinner service went from our biggest headache to consistently profitable. The social media strategy did not just bring in more diners — it brought in the right diners who were coming specifically for the experience, not just hunting for discounts. Our Instagram has become our most powerful marketing tool.”
FAQ
Frequently Asked Questions
Social media marketing packages for Singapore restaurants typically range from SGD 1,500 to SGD 5,000 per month depending on the number of platforms managed, content production volume, and whether paid advertising and influencer management are included. A focused single-platform package with content creation and community management starts at the lower end, while comprehensive multi-platform management with video production, influencer campaigns, and paid ads sits at the higher end. Reach out to us at hi@magnified.com.sg for a custom quote.
Instagram remains the most important platform for restaurants in Singapore due to the visual nature of food content and its strong user base among 25-44 year olds. However, TikTok is rapidly growing in importance, especially for reaching younger diners aged 18-30 and for viral discovery potential. Facebook remains valuable for event promotion, community engagement, and targeted advertising to specific demographics. We recommend a multi-platform approach with Instagram as the primary channel, supported by TikTok for reach and Facebook for targeted advertising.
We track multiple metrics tied to business outcomes, not just vanity metrics. This includes reservation attributions from social media links and UTM tracking, unique promo codes used from influencer campaigns, website traffic from social channels, direct messages converted to bookings, and foot traffic correlation with campaign timing. We provide monthly reports showing the direct connection between social media activity and revenue impact, so you know exactly what return your investment is generating.
Influencer marketing can be highly effective for Singapore restaurants when done strategically. The key is selecting influencers whose audience matches your target diner demographic and price point, rather than chasing follower counts. Micro-influencers with 5,000-20,000 engaged followers often deliver better ROI than large accounts. We manage the entire process including selection, negotiation, content approval, and ROI tracking to ensure your influencer spend delivers measurable results in actual diners through your doors.
Paid social advertising can drive immediate results, with reservation increases visible within the first two weeks of targeted campaigns. Organic social media growth typically shows meaningful engagement improvements within 4-6 weeks, with noticeable foot traffic impact by month 2-3. Influencer campaigns generate spikes around collaboration dates. Building a strong, engaged following that consistently drives revenue is a 3-6 month process, but early wins from paid campaigns and influencer partnerships provide momentum from the start.
Yes, content production is a core part of our F&B social media service. We conduct regular photo and video shoots at your restaurant, producing professional food photography, short-form video for TikTok and Reels, behind-the-scenes content, and graphic assets for promotions. Our team understands food styling and the specific visual standards that perform well on each platform in Singapore's competitive food content landscape.
Free Consultation
Get a Free Social Media Marketing Audit for Your restaurants and F&B businesses
Discover how our social media marketing strategies can help your restaurants and f&b businesses business grow in Singapore. No obligation — just actionable insights.
- No obligation consultation
- Custom strategy for your business
- Response within 24 hours
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