Deliveroo Is Leaving Singapore on March 4. F&B Owners, Here's Your Action Plan

After 11 years in Singapore, Deliveroo is shutting down. The platform goes dark on March 4, 2026.

If you're an F&B operator with Deliveroo as a primary sales channel, you have six days. Not six days to panic. Six days to do a few things that should have been done anyway.

This article is not a Deliveroo post-mortem. It is a checklist.

What Actually Happened

Deliveroo announced its withdrawal from Singapore, effective March 4, 2026. The company has been scaling back international markets for some time, and Singapore is the latest exit.

Riders, restaurants, and consumers have been notified. After March 4, the app stops. Orders stop. Revenue from that channel stops.

For some F&B operators, Deliveroo was a major slice of monthly revenue. For others, a small supplement. Either way, the channel is gone. The question now is what you do with what you know.

The Real Lesson Is Not About Deliveroo

Deliveroo leaving is not the problem. The problem it reveals is older: what happens when a channel you depend on disappears.

In February, we wrote about over 2,400 F&B outlets closing in Singapore and why platform dependency was a common thread. Deliveroo's exit is the same story with a different headline. The platform owned the customer relationship. You owned the kitchen.

When Deliveroo goes, the customers it brought you do not automatically follow. They go to GrabFood or Foodpanda or wherever the next app tells them to go. Unless you have a direct way to reach them, they are gone.

That is the lesson. Not that Deliveroo failed. But that rented customers are not really yours.

Your 6-Day Action Plan

Six days is not a lot, but it is enough to do the things that matter.

Day 1 to 2: Export Everything You Can

Log in to your Deliveroo restaurant portal before March 4 and download every report available.

What to grab:

• Order history. Dates, order values, peak times, and your most popular items. Useful for planning and benchmarking against other platforms.
• Customer ratings and reviews. Feedback you can reference, even if you cannot contact the customers directly.
• Revenue reports. Your historical Deliveroo income figures, useful for your own accounting and for calculating how much of your revenue is now platform-dependent.

You will not get customer contact details. Deliveroo does not share that, which is exactly the point. But your own sales data belongs to you and is worth saving before access disappears.

Day 2 to 3: Tell Your Regulars Directly

If you have any way to reach your customers, use it now. An Instagram following, a WhatsApp group, a loyalty app, a mailing list. Anything.

A simple message works: "Deliveroo is shutting down in Singapore on March 4. You can still find us on [GrabFood/Foodpanda link] or order directly at [your link or phone number]."

This is not a crisis communication exercise. It is an opportunity to remind customers you exist beyond a single app, and to point them somewhere you actually control.

Day 3 to 4: Set Up Direct Ordering (If You Have Not Already)

The remaining platforms will still send you customers. GrabFood and Foodpanda are not going anywhere. But this is a good moment to establish at least one owned ordering channel.

Options, roughly in order of effort:

WhatsApp Business ordering. Set up a catalog on WhatsApp Business and share the link across your social channels. Not elegant, but it works, especially for regulars who already know you. Free to set up.

Google Business Profile with an ordering link. Make sure your GBP is fully updated with current hours, a menu link, and recent photos. Customers searching on Google Maps should be able to reach you directly. The "Order Online" integration connects to third-party ordering systems.

A proper direct ordering system. Tools like Oddle, Deliverect, or Eats365 let you take orders via a branded page or website. You pay a flat fee or small transaction rate, not 30% commission per order. Worth setting up if you are doing meaningful delivery volume.

This is not the week to rebuild your entire digital stack. But picking one direct channel and actually setting it up, even partially, is worth the time.

One more thing while you are at it: check your other platform listings. If your menu or contact details were linked from Deliveroo anywhere on your website or social bios, update those links now. Broken links from a closed platform are a minor but unnecessary friction point for customers looking for you.

Day 5 to 6: Tighten Up Your Google and WhatsApp Presence

Once Deliveroo stops sending orders, local search and direct messaging become more important for discovery.

A few quick actions:

Update your Google Business Profile. If your Deliveroo menu URL was linked anywhere in GBP, replace it with a working link. Add current photos. Check that your hours are accurate.

Start collecting Google reviews. GBP reviews affect how you rank in local search. Generate a short GBP review link and share it with customers, in-store on your receipts, via WhatsApp, on Instagram Stories. Ask directly. Most customers will not leave a review unless prompted.

Add a WhatsApp link to your Instagram bio. If someone sees your food and wants to order, give them a clear path. A link in bio takes two minutes to update.

None of this is complicated. These are just things that often get deprioritised when a platform is doing the discovery work for you.

What Platform Dependency Actually Costs

Here is a number worth knowing: most major food delivery platforms charge restaurants between 25% and 30% commission per order. On a $25 meal, that is $6 to $7.50 going to the platform before you account for packaging, labour, or ingredients.

For comparison, a direct ordering setup through a service like Oddle typically costs around $99 to $199 a month, with a small transaction fee. For a restaurant doing 200 Deliveroo orders per month at an average basket of $25, the commission gap is significant.

This is not an argument against platforms. They bring volume, and volume has value. But the commission structure means every platform order costs more than the ticket price suggests. When you build direct channels alongside them, the margin math changes.

The operators who weathered the 2021-2023 F&B contraction best were typically the ones who had already built some direct-to-customer capability. Not because the platforms were bad, but because having both options meant no single party controlled their access to customers.

The Longer Game

Deliveroo entering Singapore in 2014 looked like pure upside. Immediate reach, no marketing budget required, customers coming to you. And it was genuinely useful for many operators.

But over 11 years, something else happened: the platforms captured the customer relationship. They set the terms, the commission rates, the visibility. F&B operators became suppliers to an aggregator, not direct businesses with their own customer base.

GrabFood and Foodpanda are not planning to exit. But the lesson is not specific to Deliveroo. Any channel you cannot control is a channel you are renting.

Building owned channels, your email list, your WhatsApp contacts, your direct ordering page, is slower and less convenient than relying on a platform. That is also why most operators do not bother until they have no choice.

Now you have a reason. Use it.

Quick Reference: What to Do Before March 4

If you want a single checklist to work through this week:

• Log in to Deliveroo restaurant portal and download all available reports (orders, reviews, revenue)
• Send a direct message to your existing followers and any WhatsApp contacts with your new ordering link
• Update your Google Business Profile with a current menu link, hours, and recent photos
• Set up or confirm at least one direct ordering option (WhatsApp catalog, Oddle, Eats365, or similar)
• Remove any Deliveroo-specific links from your website, Instagram bio, or other social profiles
• Set up a short GBP review link and start asking customers to use it

None of these require significant technical knowledge. All of them have a direct impact on how easy it is for customers to find you and order from you after March 4.

Going Further on the Strategy Side

If you want to think more systematically about reducing platform dependency, we have covered this in a few related pieces:

• Why over 2,400 F&B outlets closed and what survivors did differently: the broader context on platform dependency and owned channels
• Social media marketing for F&B businesses: building an owned audience on Instagram, TikTok, and Facebook
• E-commerce and direct ordering for F&B: setting up direct ordering and building customer data you actually own

Deliveroo's exit is a nudge. The smart play is to treat it as one. Not because Deliveroo was uniquely important, but because the next platform that changes its terms or exits will matter less if you have built something that belongs to you.

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Thinking about reducing platform dependency for your F&B business? Talk to us at Magnified. We help restaurants and cafes build direct customer relationships through owned channels and local SEO.