What Are SEO Keywords? Explain Different Types Of SEO Keywords

Keywords are commonly used in programming languages to define commands and compelling words. In our daily lives, to explain different aspects of anything, we use different words and phrases; these words are known as keywords. For example, when we discuss cricket, we say T-20 Cricket, ODI Cricket, and Test Cricket. All are different types of cricket, but to specify, we use T-20, ODI, and Test. Similarly, we use different SEO keywords when searching for something on a search engine.

SEO keywords are categorised into different groups according to their intent, length, and other classifications. This article will discuss all types of SEO keywords in detail.

Importance Of SEO Keywords Research 

Analytical analysis is essential in any field but crucial for SEO; we will discuss some critical keyword research analysis or SEO data analysis and its different techniques.

Relevance to User Intent: 

When a user wants to search about anything, he types any specific keyword to find related data on the search engine. This is called search intent or the internet of the user. Ensure you provide relevant data on that intent to get ranked by search engines.

Search Engine Ranking: 

Search engines use algorithms to match various topics relevant to that query and show results according to matching criteria. Use beneficial keywords to show yourself against matching search queries. 

Importance Of SEO Keywords Research 

Traffic and Visibility: 

We are working on targeted keywords directly proportional to grabbing the relevant audience. If placed correctly, these keywords will drive traffic directly to you and strengthen your visibility.

Competitive Analysis: 

Find out which keywords your competitors are working on or which people they are targeting, work on these keywords, and provide better content than your competitors to make a better impression by applying comprehensive competitor analysis.

Content Strategy: 

Remember to follow helpful content strategies to target specific audiences from different regions of the world. Also, ensure your content is optimised according to search engine and audience. Keep updated about the latest content strategies and keep updating your strategy and content according to trends.

What Is SEO Keyword Intent?

 A person who conducts an online search is looking for something with a specific purpose or intention. Search intent describes an online search’s purpose, which can be defined as user intent, audience intent, etc. The purpose of a specific search and the intent behind it is described in this article. 

Users search different types daily according to their interest in search engines. The interest on the base of which a user searches something is called search intent, user intent, or simply intent. These searches depend on which type of data the user requires from the search engine. The searches which users make contain some intent. According to the user’s intent, SEO keywords are classified into four main classes. Here is a brief explanation of different types of keyword intent.

According to the user’s search intents, SEO keywords are classified into four. Here are the following four main intentions of SEO keywords.

  • Commercial intent
  • Informational Intent
  • Navigational intent
  • Transactional intent

SEO keywords are explained according to their intentions given below.

What Is SEO Keywords Intent?

SEO Keywords With Commercial Intent

The term “SEO keywords commercial intent” can be defined as a phrase indicating to a search engine the type of product or service the user is interested in. Commercial keywords are related to search for buying or selling related information. Commercial keywords are primarily used in the e-commerce field and business-related areas. Here are some examples of commercial keywords.

  • Online airline ticket booking.
  • Football shoes for ladies.
  • Tennis rackets for women
  • iPhone 12 reviews.

SEO Keywords With Informational Intent

 Informational intent refers to searchers’ desire to obtain information on a particular subject. The searcher intends to learn and find information about the topic in question form. It is common for informational search queries to include questioning keywords. For informational intent, we mainly include the following words in our searches.

  1. How
  2. What
  3. Why
  4. Which 
  5. Who 
  6. Where 
  7. When 
  8. Whose 

Here are some examples of informational keywords given below:-

  • Who was Queen Elizabeth?
  • What is SEO?
  • How to optimise On-Page SEO?
  • Why is technical SEO important?

SEO Keywords With Navigational Intent

Navigational keywords are mostly long keywords used to make a query in a search engine. Navigational keywords serve as a guide to search engines regarding specific objects in the SEO field. Long tail keywords are used in navigational searches because they provide search engines with additional details that a searcher may require.

  • Below are some examples of navigational keywords.
  • Explain different types of SEO in detail. Also, give an example.

of what content writing is, and enlist different types of content writing

Both of the above search queries fall under the category of navigational intent, which guides the search engine to a more detailed description of a particular topic.

SEO Keywords With Transactional Intent

 Transactional intent is the intent to make a transaction or purchase something online. Transactional keywords indicate a searcher’s intent to make a purchase or take action on a website. For example, we search to buy different SEO tools through an online transaction called transactional.

Below are some examples of transactional keyword intent.

  • Buy keyword everywhere credits online?
  • Buy Moz for Keywords Difficulty?
  • AHREFs for keyword research?
  • Buy Grammarly premium for one month?
  • How to buy the AI tool Wordtune.

What Are The Top 9 Most Common Types Of SEO Keywords?

Depending upon intent, length, support, explanation, navigation, time duration, and direction, there are different SEO keywords. Depending upon these factors, there are different types of SEO keywords. Here, we will discuss some of the most common types of SEO keywords.

Common Types Of SEO Keywords

Short Tail SEO Keywords

 As the name suggests, short-tail keywords are SEO keywords that are short in length. Short-tail keywords are also called broad keywords or short-head terms. A typical short-tail keyword consists of 1 to 3 words and covers many topics. The search volume of short-tail keywords is usually higher than long-tail keywords, so they are more likely to attract website visitors. Short-tail keywords are not specific to any topic and do not provide exact information to search engines. Here are some examples of short-tail keywords.

  • Define Content.
  • What is linking?
  • What is KD

The above keywords will show all ranking topics in SERP results, but it is unclear which thing we are collecting information on. Short tail keywords attract more visitors but don’t provide exact intent to the visitor.

Longtail SEO Keywords

 Keywords with a long-tail keyword count are known as long-tail or specific keywords. Long-tail keywords typically contain more than four words. Long tail keywords provide more information about a subject than short tail keywords, and their search intent is clear. 

Long-tail keywords attract less traffic, but their traffic is always genuine since they guide search engines with in-depth information. Keywords or keyphrases with long tails are more specific than common keywords. Unlike short-tail keywords, long-tail keywords have a higher conversion rate.

Following are some examples of long-tail keywords.

  • Which are the three big cities in the USA according to the population?
  • Which is the longest river in the world?
  • Different types of the atom bomb and their ranges?

Trending/Fresh Keywords

Trending keywords are also called Fresh keywords or short-term keywords. Trending keywords come into top searches or trends due to specific or accidental events. 

These keywords rank soon, and after the trend, their duration and search era also end.

Here is an example of trending keywords: for a specific duration, people searched Queen Elizabeth a lot, but by the time the trend ended. But in this period, “Queen Elizabeth” was trending. Mostly, trending keywords or topics come into existence due to unavoidable and accidental happening, which may end soon as the trend closes.

Evergreen SEO Keywords

Some things will never change and remain the same over time. The topics covered in these articles will also be evergreen. Let us look at an example to understand this scenario better. For example, if we were to write an article on the following:

  • “How to operate for delivery?”
  • “How to wash a car?”

The keywords always searched are evergreen or long-term, with average volume.

Product Defining Keywords

 A product-defining keyword is one that best describes your product. A product-defining keyword is used when a searcher searches about different aspects of a specific product. An average searcher will type these keywords when looking for a particular product, service, or idea. here is an example of product-defining keywords:-

  • what is the weight of The North Face winter jacket?
  • What is the price of The North Face winter jacket?
  • What are the different colours of The North Face winter jackets?

There are millions of similar examples of product-defining keywords.

Customer Defining Keywords

Like product-defining keywords, customer-defining keywords are placed in content to show content in searches. In customer-defining techniques, we specify something for specific people. Here are some examples of customer-defining keywords.

  • Adidas shoes for babies.
  • Winter Glasses for biking.
  • Fashion bags for young girls.

We optimise each topic to rank and show results against asked queries in Google SERP. Similarly, we optimise our customer content, which is called customer-defining keywords.

Geo-targeting Keywords

The keywords used to target specific regions and locations are called geo-targeting keywords. Usually, these keywords focus on a place to refer to this region. These keywords explain culture, products, and something else to people in specific locations. Here is an example of Geo-targeting.

Airports in Shanghai.

Macdonald in Mumbai.

LSI Keywords

 LSI stands for Latent Semantic Index. LSI keywords are the most critical keywords in the content. LSI keywords are the keywords, synonyms, or phrases related to the main keyword you are targeting. Adding LSI keywords to your content helps both users and search engines understand what your content is about. LSI keywords consist of:

  • Synonyms.
  • Secondary keywords.
  • Supporting keywords.

We write on a specific topic that is our primary keyword or niche. We need some extra keywords, synonyms, and closely related supporting keywords to explain it, called LSI.

Keywords Research Services Provided By Magnified Technologies In Singapore

Magnified Technologies is a leading SEO services provider in Singapore. They provide valuable services in various digital marketing fields like SEO, Web Development, Social Media Marketing, Content Writing, Graphics Designing, Video Editing and various other services.

Magnified Technologies in Singapore provides a set of different SEO keyword research services. Such as:

Keyword Analysis: 

Keyword analysis finds relevant keywords with high volume and low competition and is highly related to the user’s search intent. 

Competitor Keyword Analysis: 

By analysing your top competitor and applying reverse engineering to their website, we will provide the most beneficial keywords for your website for impulsive ranking.

Long-Tail Keyword Research: 

By targeting a specific niche and working on particular clusters of keywords, you provide relevant data to your audience. You may rank for long terms if you work on highly searched long-tail keywords. Instead of working on short tail keywords, Magnified Technologies focuses on working long tail keywords for long-term ranking.

Local SEO Keyword Research: 

Tailoring keyword strategies to target local audiences is especially important for businesses with a physical presence.

Keyword Mapping: 

Organising keywords strategically across website pages to improve overall SEO structure.

Content Optimisation: 

Advising on and implementing keyword optimisation strategies for website content.

Regular Updates: 

Adapting keyword strategies based on changes in search trends and algorithms.

Remember that the specific services may vary between SEO companies, and it’s advisable to check Magnified Technologies’ official website or contact them directly for the most accurate and up-to-date information.


What are the different types of SEO keywords?

Following are the top 9 different types of SEO keywords.
Short Tail SEO Keywords
Longtail SEO Keywords
Trending/Fresh Keywords
Evergreen SEO Keywords
Product Defining Keywords
Customer Defining Keywords
Geo-targeting Keywords
LSI Keywords

What is the maximum length of short-tail keywords?

The minimum length of SEO short tail keywords is one word, and the maximum is three words.

Which keywords are the most helpful SEO keywords?

LSI keywords are the most valuable keywords in SEO-optimised content because LSI keywords support our primary keyword and cover extra fields related to the main field. 

What is the minimum length of a longtail keyword?

The minimum length for a longtail keyword is four words; its maximum length depends upon the search query for which you are searching.

What are the four primary intents of a keyword?

The four primary intents of an SEO keyword are given below.
Commercial intent
Informational Intent
Navigational intent
Transactional intent
All the SEO keywords may be categorised into the intents for which the user is searching.


Keywords are words that are used for searching or finding something. Similarly, keywords are the words we optimise for search engines to rank in search engine optimisation. When a visitor enters a search query, he writes some words. These words are known as keywords. There are different types and categories of keywords in SEO. There are different keywords: informational, navigational, evergreen, trending, short tail, long tail, etc. All types of keywords are used in different situations.

 A key component of content ranking is the use of keywords. Well-optimised keywords are more likely to rank on search engine results pages (SERPs). The most common types of keywords are described in detail in this article.

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